Kick replaces Stake on Alfa Romeo F1 car with subtle Twitch swipe

Kick’s logos will be returning to the Alfa Romeo cars for Formula 1’s Belgian Grand Prix at Spa-Francorchamps, though this time around, they’ll also be flaunting their 95/5 sub split.

Over the last few months, Kick has positioned itself as a legitimate alternative for streamers who want to move away from Twitch. They’ve already signed a few big names, including xQc, BruceDropEmOff, and Adin Ross – even thoughxQc splits his time between the two.

Trainwreck and Drake side-by-side looking and talking to camera

The Stake-backed platform has also made waves in the real world too, not just on the internet, as it’s become one of the partners of the Alfa Romeo Sauber F1 team.

Kick replaces Stake on Alfa Romeo F1 cars for Belgian GP

That’s right, as the F1 world shifts attention to the Belgian Grand Prix at the iconic Spa-Francorchamps circuit, Kick will once again be on the side of theAlfa Romeo cars.

However, this time, things will be a little different. Instead of just having the Kick logo on there, there is also a reference to 95-5 – which is the revenue split for streamers and has been a big selling point of the platform compared to Twitch. That didn’t go unnoticed either.

An image of the Twitch and Kick logo next to eachother.

“They actually put the 95-5 revenue split on the car, that’s actually jokes!” said one eagle-eyed fan. “Twitch would never,” said another. “Green looks so much better than Purple would,” added another.

Trainwreck responds to Drake blasting Kick CEO as a “goof” & Stake

kai cenat in front of wwe royal rumble 2025 poster

Kick dethrones Twitch in key market that they had dominated

Adin Ross lifts lid on $140M Kick deal Kai Cenat & IShowSpeed didn’t take

OH MY LORD.To celebrate Kick’s recent success, @alfaromeostake will be running a special Kick themed livery this weekend at the#BelgianGP💚#kickstreamingliverypic.twitter.com/e6iFyXaFxM

Just like with the switch in Australia, this isn’t a permanent rebrand and has been done because of Belgian laws around gambling, so they can’t use Stake as they normally would.

Though, it remains pretty cool for the streaming world to see and it’s unlikely to be the last time we see the Kick logo on the car this season.